What would you do if you knew someone was not inspecting an aircraft Essay

What might you do in the event that you realized somebody was not reviewing an airplane appropriately (a repairman or pilot) How might you handle it as a chief What about as a colleague - Essay Example I will ensure that this issue doesn't stay quelled however gets however much consideration with respect to the higher specialists as could reasonably be expected (Tsang 2003). This is a significant thing and one ought to be careful to report such fundamental missteps that the mechanics and pilots submit on and off. As an associate, I would likewise do something very similar. I would address the technician or the pilot later yet before that report a similar inconsistency to the higher specialists since it is my moral duty and I should ensure that I come equivalent to it regardless of how troublesome or arduous the conditions and circumstances end up being. Basically, my emphasis would be on keeping up close binds with my seniors so no issues creep up at a later stage. These mix-ups can cause deadly airplane issues and in this manner legitimate consideration and consideration must be paid in advance to stay away from any such errors and

Key Historical Landmarks in Social Welfare Essay Example

Key Historical Landmarks in Social Welfare Essay Social Policy Presentation Social Policy is an instructive theme worried about the exercises of cultural exercises and the open help status. The Department of Social Policy at the London School of Economics names cultural strategy as an interdisciplinary and pragmatic point worried about the examination of social orders responses to cultural interest. It scan for Foster in its students an inclination to get theory and relevant proof stressed from a wide arrangement of cultural logical control statutes, including humanism, monetary sciences, geographics, mental science, law, history, political logical order and teaching. The name Social policy’ is utilized to relate on the approaches which authoritiess use for cultural open help and cultural security, on the strategies where cultural advantage is created in the general public and on the instructive review of the point. It other than represents a progression of issues expand far away from the processs of government-the organizations by which open help is energized, and the cultural and monetary condition of affairss which layout the broadening of open help. The rule nations of cultural approach are given beneath, Social administrations, cultural security, network consideration, guidance ; Social issues which incorporates offense, disablement, mature age ; Race, sexual orientation, need are other than included. We will compose a custom paper test on Key Historical Landmarks in Social Welfare explicitly for you for just $16.38 $13.9/page Request now We will compose a custom paper test on Key Historical Landmarks in Social Welfare explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom paper test on Key Historical Landmarks in Social Welfare explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer Errand 1 1.1 Significant authentic and cutting edge tourist spots in cultural strategy and examination the recorded land Markss of cultural and open help Arrangements of verifiable and current tourist spots clarify that how the characteristics of life for the administration clients have improved additional time: Distinguish cardinal recorded tourist spots in cultural open help that is focusing on the period up to 1945: The enter purpose of verifiable tourist spots in cultural open help concentrating 1945 period were: In 19Thursdaycentury it was the guide of confidence, the deliberate segment of open help and in mid 20Thursdaycentury Liberalism and the establishments of British Welfare, votes in favor of grown-up females. Investigation the recorded tourist spots in cultural open help arrangements for a period up to 1945 are given underneath: 1901 Seebohm Rowntree was first learnt of need in York, Poverty: a study of town life. 1903 Charles Booth was found out of destitution in London, Life and Labor of the People of London ( 1906 1912 ) THE New LIBERALISM: To do individuals wide in their help accepted by Lloyd George. ( 1913 - 1941 ) CHANGE AND DEVELOPMENT: It mainly fixates on covering with employments autonomously. 1940 Old Age and Widows’ Pensions Act: annuity age for grown-up females diminished from 65 to 60. ( 1942 - 1945 ) TOWARDS ABEVERIDGE’ WELFARE STATE: Contribute of advantage of individuals. This program is likely genuine and hazardous degree for lower-paid laborer. Blueprint progression of health and cultural consideration approaches following World War 2 until 1979: This is the clasp sooner or later in the war when the specialists got gave to full work through the Keynesian Policies, free overall auxiliary guidance, and the presentation of optional installment. 1946 National Insurance Act: Have level rate NI benefits. Given a wide arrangement of joblessness, disease, pregnancy and annuity benefits financed the by manager and worker, along with the specialists removal. 1965 Poverty Rediscovered’ : The Poor and the Poorest, Peter Townsend Brian and Abel-Smith. 1972 Heath Government offers for a duty credit proposition. Expense credits become customary arrangement. First national recommendations of lease discount and higher installment are talked in that period. 1975 Social Security Pensions Act: State Earnings-Related Pensions ( SERPS ) . Profit related national protection commitments presented at 5.75 % . ( 1977-79 ) without tax youngster advantage partition in, exchanging nonexempt family unit installment and kid income improvement installment. Blueprint health and cultural consideration arrangements from 1979 to the current twenty-four hours: ( 1979-90 ) TOWARDS A RESIDUAL WELFARE STATE: It was accepted by Margaret Thatcher that We offered a total adjustment in direction’ . 1988 Tax and advantage cuts. Pinnacle pace of pay income upgrade downs from 60 % to 40 % . Common pace of salary income upgrade downs from 27 % to 25 % . ( 1991-1996 ) CUTS AND TINKERING: Peter Lilley accepted, the adjustments he has reported today will help switch the equalization back to an advantage framework that does non recognize against wedded pairs, and which expects to chop down advantage trust by helping individuals into work. ( 1997-2008 ) NEW Labor: Tony Blair accepted that in future, open help will be a manus over non a hand-out. At present, approaches decrease advantage reliance by working individuals into work. New Labor and cultural extra, significant resolution law and wellbeing and cultural consideration plans start to assume control over the general public with which we live in. Government assistance administrations comprise of cultural wellbeing, which makes various conditions against upset of overall gains because of disease, sore, mature age or even joblessness. They take the signifiers of joblessness and sickness benefits, family unit installments each piece great as pay builds that is being given and financed through the protection procedures of the specialists. During 1945, the specialists was faithful to full work through the Keynesian Policies, and set up free overall optional mentoring and the presentation of auxiliary installment. Family installments, a National Health Service and full work were the main considerations during that point in cut. Numerous strategies gave a wide arrangement of joblessness, unwellness, pregnancy and benefits wage supported the by manager and representative, proportionally with the specialists. Another of import trademark that should be cautious for the cultural and wellbeing open help with the UK is the cultural home hypothetical record. The issues refering the cultural home hypothetical record was non a preliminary in the standpoint of the outgrowth of thetraditional Party pioneer in 1975 and the Prime Minister in 1979.After 1975 the specialists truly guaranteed low income improvements, less area commitment, a similar each piece great as lower degrees of open outgo. In the speculation it included, basic cuts in the open help outgo. Be that as it may, at current situation, arrangements decline total compensation trust by helping individuals into occupation new work and cultural extra, of import resolution law and wellbeing and cultural consideration recommendations begin to assume control over the general public with which we live in. 1.2 Changes in ideological assault since 1945 have affected on advanced cultural strategies It compacts with guide of confidence, the picked division in open help. Other than smaller with free overall auxiliary mentoring. Ailment was a head reason for poverty and the Pathetic Law frameworks started to create sickbays’ for wiped out individuals. It other than compacts with strategies sing open help place. Drink study depends on three explanations: family unit installments, health administration and involved business. Besides this, it was during this clasp the Insurance, Pensions, Tax glorifications, Family Income supplement and so forth was set increased as repayment to the customary individuals. It manages new work and cultural extra, of import resolution law and wellbeing and cultural consideration procedures, new benefits and Thatcherism. Other than the facilities done by Peter Lilley declared that presents will help venture to every part of the parity back to a bit of leeway framework which intends to reduce total compensation reliance by helping individuals into business. Assignment 2 2.1 recognize and investigate the methods engaged with improvement of a cardinal Act of Parliament An Act of Parliament makes another statute or alters a bing law. Other than acts will be Acts of Parliament which have been given by Royal Assent. All Acts of Parliament get down life as a Bill which needs to obtain in front through Parliament. These must be imperative from Private Members’ Bills which are Public Bills arranged by backbench MPs. Open Bills make from a figure of various establishments. It might get down from specialists, common assistance, specialists departments, ideological groups, commissions, questions, administrative method and contention. The Government makes an assurance whether or non to consent to these offers and put them before Parliament. When an area has concluded that it needs to ask Parliament to go by rule law on a specific subject, it will set about a crowd technique with pulled in parties. The size of this methodology will vary contingent upon the difficulty, impact and need of the undertaking. It could take numerous months or few yearss. The main stage is all the time a meeting papers called a Green Paper which places out in wide-extending footings what the Government is searching for to make and request positions. Once these are taken and full history of ( or non ) the Government will do a White Paper, which places out the offers decided upon and the inspirations for the rule law. In footings of Health A ; Social segment, wellbeing arrangement is a fit class of activity ( or in-activity ) acknowledged by authoritiess or wellbeing consideration relationship to determine a desired wellbeing outcome. The all in all wellbeing consideration framework, along with the masses and private parts, and the political powers that encroach on that syste

Background To Articulation In The Performance Practice Of Bach' Era Essay

Foundation To Articulation In The Performance Practice Of Bach' Era - Essay Example D. The 'cantabile' style; Bach's temptation, nearly determination, on showing up at a 'cantabile' way of playing of the gathered works both striking and basic for demonstrating how Bach himself wanted these pieces to be acknowledged auditorily. In glow of the genuine troubles confronting musicologists utilizing complex assessment of old music (rather than extremely fruitful auxiliary examination), it bodes well to re-guarantee the expression style to give to the way in which works are acknowledged by the artist in execution and to combine it with a stylish thought for what might be named elaborately educated execution practice. All things considered talking, beside JS Bach's console pieces in the French style, his targets for the sound-related acknowledgment of his mid-period takes a shot at stringed clavichord instruments were probably going to be in the cleaned, cosmopolitan (Italian) cantabile style of the time, a style which is well unsurprising and instructed by the music aesthe tician J.J. Quantz in his treatise on playing the flute. E. Talk and the connection among author and entertainer; talk was a basic material of training and humanist and viewed as the main method for showing articulations and linguistic both. There were periods in the occasions passed by of music in which the expository norm, as communicated by Bach, had an exhaustive meaning as far as music and all the more critically for instrumental music; a reality notable to musicologists nowadays by method for the hypothetical essential sources accessible. Then again, cutting edge professionals, especially instrumentalists, are not completely mindful of the extensive gravity of the logical rule and its accommodation to a significant piece of the collection. The connection among discourse and music, just as talk and music unmistakably delineates that both come to fruition after some time and are gotten by the ear. This infers a further shared characteristic among discourse and music: both comprise of ceaseless modifications of their components (pitch a nd articulation, individually), which are grammatically sorted out. In different articulations, both are frameworks base on images that even offer regular optional semantic substance: reiteration, highlight, caesura, verbalization, extend, differentiate, expansion, elements, mood, and not in conclusion the reliance on introduction. F. Figurae; Pritz characterized two sorts of figurae that can be utilized by the artists or possibly they ought to know about that; he characterizes two kinds of Figurae; one is Simple and other one is compound. Marpurg characterizes the significance of figurae in such a way, that they ought to be the piece of a talk music. G. Of schedule, the isolating line between the two camps is somewhat hazy, since numerous grave artists put a great deal of thought into how they play, and regularly inquire about the sequential foundation and practices of the works they perform. What's more, researchers ask about more than simple hypothetical rightness in exhibitions. H. This line has gotten prevalently hazy with the development of the Early Music development, which Modern entertainers eye with underground enthusiasm, second thought, and even a little

The Pitfall of Environmental Issue Essay Topics

The Pitfall of Environmental Issue Essay Topics Environmental Issue Essay Topics for Dummies TV news program weather forecasts aren't accurate in any respect. Environment is what's around something. Some people today think that universities should require every student to have a wide variety of courses beyond the student's field of study. Students lead busy lives and frequently forget about a coming deadline. They should always question what they are taught instead of accepting it passively. College students should base their selection of an area of study on the access to work in that area. The Hidden Secret of Environmental Issue Essay Topics The Course Final Report is a project at which you will get a chance to concentrate on a place of interest to you. Share the details Tell us when you want to get the paper than whenever your professor needs it. Reading top college essay examples is a significant way for students to understand how to. Even in the event the deadline is truly tight, feel free to get hold of our managers. Whenever your deadline is tight, you will likely write us nervously write my essay and think we'll see what you need from 1 sentence. Environmental Issue Essay Topics - the Conspiracy You can get in touch with your writer through our support department should you need to specify some vital points to create your work more customized. Also though it's a great deal more difficult you may consider the ways humanity can really help its home world. Today, people are beginning to develop into active participants in the struggle against global issues and as a consequence, progress is being made. At times, you might also be happy to do the job, you have the wisdom and the skills, but you do not have enough time. What Is So Fascinating About Environmental Issue Essay Topics? When you compose an essay on the health of the planet, your task is to tackle a particular environmental issue without going in to a comprehensive study. Do not be hesitant to request a form of paper you don't see in our list. If you still don't understand what essay topics to write about, take a look at this thought-provoking list there are lots of suggestions to consider and choose. There are a lot of impressive environment related topics that you may use for your submission. You cooperate with seasoned pollution essay professionals that are eager to aid you in your studies! It is crucial to make useful strategies like that of given in the essay to create a permanent remedy to decrease the degree of environmental pollution on the other side of the world to breath fresh air There are several newbie graduates who cannot compose their essay in time which is why environmental pollution essay writing help is given to them. Many aspects of the way the environment works continue to be subject of research. You will pick an environmental issue to investigate and compose a research essay on it. Do not allow the interesting environmental science topics sound boring when you are able to ask for a couple necessary changes that are offered at no cost. If you've used some stats, don't forget to provide the reference in your paper. The content can be gotten by evaluating what you already know about the topic. You obtain an environmental science study material on the site at no cost. The Most Popular Environmental Issue Essay Topics Blast Fishing Blast fishing is a technique of fishing in which explosives are accustomed to efficiently collect a massive quantity of fish. Research blast fishing to establish why it's used over other fishing strategies, and write about the consequences of blast fishing on marine ecosystems. Water pollution is going to be the world's biggest problem within the next decades. It is not a secret that it is one of the major environmental concerns today. The world is beneath the wraths of a widespread evil referred to as air pollution. Recently, individuals are cutting an increasing number of number of trees, with the goal of fulfilling the requirements of the population like shelter, food and clothing. International climate change isn't only due to humans. The ideal way to fix environmental problems brought on by consumer-generated waste is for towns and cities to impose strict limits on the quantity of trash they'll accept from every household. The Hidden Gem of Environmental Issue Essay Topics In the event you do not understand how to format the paper, it is going to appear haphazard. The essay may also describe the root of the pollution troubles. It is possible to always opt for another topic linked to environmental issues and their effects on the planet. A number of the worldwide concerns are so large they seem insurmountable.

Cold War in 1980s - 3505 Words

The Cold War in 1980s – The Prone Seigneur Between the Two Superpowers Since Cold War began at the end of World War in the late 1940s, the two superpowers, the United States and the Soviet Union, were racing their power to get their dominance over another. Each side feared the other’s superior weapons, such as the United States had nuclear weapon and the USSR had their mighty Red Army. The Cold War spread through decades and seemed to be indefinite. Two superpowers with the race of weapon not only weakened their economy but also threaten each other with their massive arsenals. Two sides negotiated to reduce half the numbers of nuclear weapon on each side as they worried that if the war started, it would be the third World War, and the†¦show more content†¦During a heated debate in policy for two of his presidency , Reagan announced research program on Strategic Defense Initiative ( SDI ) â€Å"to find the advanced technologies such as lasers and missile warhea ds, high-energy defense against intercontinental ballistic missile sites† (â€Å"The Strategic† 32). Reagan’s idea, at that time, was to intercept and destroy the incoming ballistic missiles far away from his country. Although many scientists have expressed doubts about the feasibility of SDI technology and the economy have shown the enormous costs , but the government continues to implement this project . The Strategic Defense Initiative was eventually abandoned, and after a few years, it was nothing but a short chapter in history books. The program was hopefully a new revolution in defense system which was told to be impenetrable. But under the political pressure, the Strategic Defense Initiative was slated for failure. The Strategic Defense Initiative was not solely a failure, it had an important meaning of Reagan. Reagan was feared that the US actually could not protect their soil from aggressive weapon which the two superpowers were racing for so many years . Reagan knew the USSR feared the same threat. The Strategic Defense Initiative made the SovietShow MoreRelatedEssay on The Cold War from 1950-19801739 Words   |  7 PagesThe Cold War from 1950-1980 The period of 1950 to 1980 saw the Cold War spread from the traditional playing field of Europe to other parts of the world. However it is quite clear that the USA and the Soviet Union played only a marginal role in originating these conflicts-at the most setting up the basic framework for it to occur. Furthermore, when they did get involved they each did so to varying degrees. The USA seemed to be much more motivated and interestedRead More1980s Political Culture: The Cold War and Mutual Assured Destruction1002 Words   |  4 Pagesï » ¿1980s Political Culture: The Cold War and Mutual Assured Destruction (MAD) 1980s Political Culture Figure 1. Nena, 99 Luftballons (1983) / 99 Red Balloons (1984) A dance-rock protest song from West Germany, during the Cold War partition of Germany. The song describes a nuclear war starting because of misinterpreted signals from a bunch of balloons. Audio available at: http://www.youtube.com/watch?v=UEWHItzvQHk Lyrics: You and I in a little toy shop Buy a bag of balloons with theRead MoreThe Cold War Between America And The Soviet Union Between 1945 And 19801070 Words   |  5 Pagesown interests. A typical case of study is the Cold War. 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Crisis Counseling Research Paper - 1237 Words

Assessing Potential for Performing Effective Crisis Counseling This paper evaluates my potential for crisis intervention counseling by applying scholarly peer-reviewed articles and information from James and Gilliland’s (2017) textbook for how burnout, Vicarious Traumatization, and Compassion Fatigue affect crisis workers. It also incorporates considerations for how countertransference, Secondary Traumatic Stress, Vicarious Posttraumatic Growth, and compassion satisfaction may either complicate or enhance effectiveness. The conclusion suggests mitigating factors for concerns which could impede effectiveness matched to my needs. The following definitions apply within the assessment: †¢ Burnout involves environmental and organizational†¦show more content†¦In effect, the cognitive changes for the counselor may result in positive changes. †¢ Secondary Traumatic Stress (STS), similar to VT, is â€Å"the natural, consequent behaviors and emotions resulting from knowledge about a traumatizing event experienced by a significant other† (Bercier Maynard, n.d., p. 81); with PTSD characteristics as opposed to cognitive ones (Turgoose Maddox, 2017). †¢ Countertransference comprises â€Å"the attributing to the client, by the crisis worker, of traits and behaviors of past and present significant others or events in the crisis workers own life† (James Gilliland, 2017, p. 554); differentiated as a temporary action related to working with a specific client as opposed to the potential long-term psychological changes in counselors from CF, VT, and/or STS. 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Free sample Report of Brand Audit of Lego

Question: Discuss about the Brand Audit of LEGO. Answer: Introduction The tendency that exists in consumer behaviour today has given the organisations a wake-up call as they can improve their business if they understand the consumer behaviour in a proper way (Solomon, 2006). This is vital when associated with the understanding as well as development of the brand identities. The customers of today expect more from the brands and do not get satisfied with the standard products that fulfil their basic necessities. If a particular brand is not able to offer the customers with something special they might switch over to the competitors. The brands that evolve as the strongest ones are those that keep their promises. Branding that is good results in sincerity while collapse results if the company does not make use of the principles of branding (Nicholas, 2003). The aim of this report is to investigate the perceptions of the consumers with respect to the brand LEGO by carrying out a brand exploratory and determining the brands competitive positioning as well as conducting an in-depth SWOT Analysis and finally provide recommendations on the basis of those findings. The report will be linking the theoretical concepts with the practical findings while conducting the brand audit of LEGO. Brand Exploratory The perceived brand globalness of a brand has an influence on the brand association by means of brand awareness. The degree of sensitivity of the consumers worldwide to the global brands and their preference for global brands can be understood by the marketing managers so that they can formulate strategies for strengthening the brand associations of the consumers (Baek et al., 2010). Consumer Awareness Each year thousands of the top brands in the world are put to test by Brand Finance, a leading consultancy for brand valuation and strategy for determining the brands which have proved to be the most powerful as well as the most valuable to the customers. In 2015, LEGO scored high on several measures and was ranked as the worlds most powerful brand (Dill, 2015). A powerful brand is described as a brand demonstrating profound influence on the its target audience, competitors, market as well as the whole consumerism. A brand is made powerful by the contributions of awareness that the brand has among the consumers, loyalty of the clients, industry reputation and satisfaction levels of the employees (Brand Finance, 2016). The consumer awareness of LEGO is high. The consumers consider it to be a toy that is immersive and uniquely creative, children like the abilities of constructing their own colourful worlds that are provided by LEGO. In a world which is increasingly becoming saturated by technology, the back-to-basics creativity that LEGO provides is encouraged by the consumers mostly the parents. Thus, it has an appeal that is cross-generational. The critical as well as the commercial success of the LEGO movie helped in propelling LEGO from being a brad that is well-loved to being the most powerful lone in the world (Blindell, 2015). Consumer awareness has been created by LEGO by making use of packaging, traditional advertising for their target market mostly consisting of young boys and by creation of website pages that are highly engaging with marketplaces and games. It also started marketing to young girls and adult fans (Kolowich, 2015). Brand Associations Brand associations play a significant role in the purchase decisions of the consumers. They form the brand loyaltys foundation and assist the consumers in both searching as well as dealing with the information (Chen et al., 2013 ; Boisvert Burton, 2011). The consumer association of the LEGO brand is high as they able to associate it with their childhoods and have a lingering nostalgia for it. (Blindell, 2015). Besides this, LEGO has a packaging design that has been made specifically for its bricks. The Tower packaging cannot be thrown away like other packages but is an essential component of it. it is durable and customisable. From the perspectives of the consumers, the packaging has improved the brand awareness and helped in building brand associations that are positive and has resulted in brand loyalty. The logo of the company that is placed in the corner is often visible clearly and the use of box during the play creates a direct association with fun and hence whenever, it is customers want to purchase new toys particularly bricks, the first thing which comes into their minds is LEGO (Esko, 2013). Competitive Position LEGO, is considered to be the undisputed king of construction toys and in the previous five years the company has managed to double its profits and most are among the top sellers especially during the holiday season. However, competition has been encouraged by the success of LEGO as well as the fact that in 2010 it lost a trademark battle related to interlocking bricks that had been going on for a long time (Beem, 2016). Larger toy makers such as Mattel, Hasbro and Spin Master have also switched over to construction toys in order to provide a boost to their sales. On the other hand smaller companies such as OYO Sports, Cobi and Bridge Direct have also made entry into this field which has increased the pressure on LEGO. Besides this, the interest that the construction toys have shown has also resulted in the development of secondary market for the brick rentals. The competitors of LEGO are trying to distinguish themselves from LEGO which is their largest rival. MEGA Brands is attempti ng to come up with something beyond rectangles and squares for competing with LEGO (Schmidt, 2015). SWOT Analysis of LEGO SWOT Analysis is the technique for gaining an understanding of strengths and weaknesses and identifying the opportunities and threats (Ommani, 2011). Strengths In 2015, LEGO was named as the most powerful brand in the world. The products of LEGO are unique which have educational features incorporated for development of key skills in the younger children. It also encourages problem solving as well as goal oriented play in children. Brand name is very strong and enjoys a reputation worldwide as the 5th largest maker of toys. Most of the customers are very loyal as well as engaged. Although the products are expensive, they are perceived to be of more value than those of the competitors. This is primarily due to their associations with powerful and beautiful memories. The product portfolio is very strong and the products are of excellent quality and of good value. The customer base is very large which has further increased with the diversification of the brand into merchandise, movies and TV and video games. Advertising and TVCs have put brand recall at the top of the minds. Weaknesses The products are being imitated which is a concerning factor. The production is costly and it is mostly present in the high cost nation and the fixed costs are high, resulting in the products being high priced. There is a lack of focus on the customers. Attention on the core product which is the LEGO brick is less. Formulation of strategy is a concern that LEGO faces. The LEGO Group has achieved success with their product lines related to e-commerce, but with the technological advances taking place in the internet domain, it is also essential that the website of the Group match up to the fast paced world of computer technology today if dominance in the toy market has to continue. Opportunities LEGO should look towards attracting the attention of more customers by diversifying into other segments also. Different exercises of branding can be conducted for getting new segments. Innovations can be implemented. Production of toys can be extended to countries with low toys. New technologies as well as trends need to be taken into consideration by the company so that new trendy toys can be introduced (Claufficious, 2015). More networks should be looked into for supplying products in an effective manner to new as well as emerging nations. Competitions can be held in schools for attracting the attention of the children to the toys of LEGO. LEGO possesses the impressive ability of transforming the latent potential in cultures which are popular through their innovative ideas. The blocks can be used for building The Death Star from the series of The Star Wars or The Tower of Orthanc from the Lord of the Rings. This connection with the popular culture is an extremely big opportunity as cooperation with these brands can help in luring young customers (Cayenne Apps, 2016). Threats LEGO faces threat from similar other companies which might be offering toys at lower costs. New competitors might also emerge due to the loss of trademark protection battle. Competition is already intense and very strong leading to a high degree of brand switching. New competitors are continuously entering the toy markets and this coupled with the expiration of the design patent of LEGO Group clearly indicates a lowering of barriers of competition in the toy market. Progress of LEGO can be hindered by new legislations. The purchasing power of the customers has been decreasing due to increasing toy rates. The number of cartoon channels has increased. Video games in shops as well as online channels have increased which can decrease the interest of the customers in the products of LEGO. The use of internet among the children has increased which leaves little time for playing with toys. Saturation in the markets have increased. Conclusion The LEGO brand is indeed the most powerful brand as it is able to evoke emotions that are very strong and which no other brand is able to do. Customers are able to associate the brand with the fond memories of their childhood. This is an asset that is possessed by the Group and which nobody can overestimate. The company was able to overcome the biggest crisis that they faced as a result of this very basic foundation and made it double its profits in the previous five years. The continuous rise in profits still continues but times are changing and it is important that the company also changes in accordance with the time and seek the opportunities available to it with the help of the following recommendations. The above SWOT analysis is an indication that several strengths are possessed by LEGO but it also has its share of weaknesses. It also shows that although opportunities exist for the Group, threats are not far away. Thus, the details that have been presented above indicate that LEGO needs to formulate a corporate strategy, use products that have uniqueness, be recognised for offering the best quality of products, focus on satisfying the customers but should also focus on its core value which is the LEGO brick. At the same time, in order to optimise costs as well as production, the Group needs to outsource and invest the production to the lower cost nations such as China. The prices of the products are driven by a small product selection and are high relatively. In the developed nations such as Australia and the United Kingdom this is not problematic as the parents have the capacity of spending high amounts in purchasing toys for their children but the prices of the LEGO products are too high for the parents in the developing nations and they are not able to afford it. Thus, even though the market is very promising in the developing and emerging nations, parents are unable to afford the products. For addressing the external competition that arises due to increase in the competition in the toy industry, more efforts have to be concentrated by LEGO for the creation of products that are innovative and which are able to match the changes in the demand of the customers. A majority of the customers of LEGO are in the children belonging to the age group of 5 to 12 years. This is the market that is large and comes with a large potential but it is also a market that is finite. As the customers become older, they start to lose their interest in the LEGO products. However, this interest again increases when these children become grown up and become parents themselves. This gap that exists between the children belonging to the small age group and the grown-up parents can be easily noticed and is currently being filled by the industry of video games. LEGO needs to come out with innovative products for filling this gap and products that can keep the customers engaged so that they are not d istracted by online as well as video games. References Baek, T., Kim, J., Yu, J. (2010). The differential roles of brand credibility and brand prestige in consumer brand choice. Psychological Marketing , 662-678. Beem, R. (2016, January 28). Billion Dollar Lego Patent. 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